2007-04
28 11:07:36Pricing software could reshape retail drills: one for about $90, a purportedly better one at $120 and a top-tier one at $130. The higher the price, the more the store profited. But while drill know-it-alls flocked to the $130 model and price-fretters grabbed its $90 cousin, shoppers often ignored the middle one. So the store sought advice from a new breed of 'price-optimization' software from DemandTec Inc. What followed offers us a clue about important shifts that technology is bringing to retail shopping.