NEW YORK (Thomson Financial) - Heelys Inc. late Wednesday named Lisa Peterson as chief financial officer, effective immediately.
Peterson previously served as CFO for Friedman's Inc., a privately-held jewelry retailer with about 450 locations.
The Dallas-based wheeled footwear maker also hired John Benton Price as its vice president of products, effective July 1.
Heely's shares closed the regular session at $4.27, down 6%.
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