
* Hansen Natural Corporation and the Coca Cola-system announce agreements for
distribution of monster energy drinks in western Europe, Canada and selected
U.S. territories
* Says agreements will take effect beginning in November 2008 in the United
States and parts of western Europe
* Says agreements will not affect Hansen's agreement with Anheuser Busch-for
on-premise channel nationwide
* Says significant portion of monster energy's current North American direct
store delivery volume will be serviced by Coca Cola-bottlers
* Sees pre-tax expense impact in the range of $110 to $130 million in the
aggregate, but could be higher or lower
* Says will transition certain existing distribution arrangements to new
distributors, including Coca Cola-bottlers and Anheuser Busch-distributors
* Says will make termination payments to those of its existing distributors who
will be terminated
((Bangalore Equities Newsroom; +91 80 4135 5800; within U.S. +1 646 223 8780))
Chuck Mikolajczak cm COPYRIGHT Copyright Thomson Financial News Limited 2007. All rights reserved. The copying, republication or redistribution of Thomson Financial News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Financial News.
© 2008 AFX News