CHICAGO, Dec 23 (Reuters) - Procter & Gamble Co's Gillette brand will not renew its endorsement contract with golfer Tiger Woods, which ends on Dec. 31, a company spokesman confirmed on Thursday.
The decision comes as the unit, which makes shaving gel, razors and other products, plans to phase out its Gillette champions marketing program in the first quarter of 2011, Gillette spokesman Michael Norton said. the news was reported first on USA Today's 'Game On!' blog.
Woods was one of the athletes who started the ad campaign in 2007.
Woods has lost several corporate sponsorships since news broke of his extramarital affairs.
(Reporting by Brad Dorfman; editing by Carol Bishopric)
((bradley.dorfman@thomsonreuters.com; +1 312 408 8133; Reuters Messaging: bradley.dorfman.reuters.com@reuters.net; )) Keywords: PROCTER/TIGER (See http://blogs.reuters.com/shop- talk/ for Shop Talk -- Reuters' retail and consumer blog) COPYRIGHT Copyright Thomson Reuters 2010. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
The decision comes as the unit, which makes shaving gel, razors and other products, plans to phase out its Gillette champions marketing program in the first quarter of 2011, Gillette spokesman Michael Norton said. the news was reported first on USA Today's 'Game On!' blog.
Woods was one of the athletes who started the ad campaign in 2007.
Woods has lost several corporate sponsorships since news broke of his extramarital affairs.
(Reporting by Brad Dorfman; editing by Carol Bishopric)
((bradley.dorfman@thomsonreuters.com; +1 312 408 8133; Reuters Messaging: bradley.dorfman.reuters.com@reuters.net; )) Keywords: PROCTER/TIGER (See http://blogs.reuters.com/shop- talk/ for Shop Talk -- Reuters' retail and consumer blog) COPYRIGHT Copyright Thomson Reuters 2010. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.