PHILADELPHIA (dpa-AFX) - Comcast Corp. (CMCSA), along with Fresno city officials, Saturday unveiled a new national initiative called Internet Essentials, an ambitious and comprehensive broadband adoption program in Fresno county, California.
According to Comcast, the program addresses three primary barriers to broadband adoption, namely, a lack of understanding of the usefulness of the Internet; the cost of a home computer, and the cost of internet service.
'The Internet Essentials initiative provides broadband services to households who have been unable to afford it. Access to broadband in students' homes will not only help them connect to educational resources, but will allow their parents to apply for jobs online or learn more about available government services,' said Curt Henninger, Comcast's Regional Senior Vice President for California.
Available to low-income families living in Comcast's service areas with children who are eligible to receive a free lunch under the National School Lunch Program, the goal of Internet Essentials is to help ensure more American families benefit from all the Internet has to offer.
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