WASHINGTON (dpa-AFX) - AOL Inc. (AOL) announced that Advertising.com Group has acquired Buysight, Inc., a provider of retargeting and intent-based targeted advertising. Terms of the deal were not disclosed.
Based in Sunnyvale, California and founded in 2008, Buysight is a performance advertising company focused on retargeting using intent-based Dynamic Creative Optimization and advanced machine learning technology. More specifically, Buysight transforms online data into actionable knowledge, and uses it to dynamically render more tailored advertising experiences for marketers and consumers alike, all in real-time.
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