WASHINGTON (dpa-AFX) - Taco Bell, a division of Yum! Brands Inc, is planning to test delivery of food items on college campuses, the Street reported.
The move comes at a time the fast food chain seeks to leverage demand for its popular breakfast and dinner items.
Street quoted Taco Bell CEO Greg Creed as having said that the fast food chain was planning test delivery at near college campuses, while ruling out all-day delivery at all of its locations.
The move comes as no surprise with restaurants clamoring to tap the demand from college students for popular items like pizzas, burritos and nachos.
For Taco Bell, delivering food items, directly or through a third party, will be a sure-fire way to boost sales.
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