PARIS (dpa-AFX) - Publicis Groupe SA (PGPEF.PK, PUBGY.PK), a French marketing, communication, and digital transformation company, announced Thursday the acquisition of Kindred Group, the largest, independent digital communications group in Czech Republic. The companies did not reveal the financial terms of the deal.
The acquisition will see the integration of Kindred Group's agencies into the Publicis Groupe agency portfolio in Czech Republic alongside Zenith, Starcom, Leo Burnett, Saatchi & Saatchi, Publicis, MSL, Performics, Blue 449, Starlink and Newcast.
With the acquisition, Publicis Groupe Czech Republic will be a 400-employee firm offering end-to-end services through the Power of One, from comprehensive data analytic services, technological implementations, technology consulting, to programmatic media buying and data-driven creativity.
Kindred Group was founded in 2013 by Michal Nýdrle and a group of partners as a collective of independent specialized agencies.
Kindred Group's founder, Michal Nýdrle has been appointed to the Publicis Groupe Czech Republic's management board and will take on a newly-created role of Digital & Technology Officer where he will lead all the digital assets and teams across the company.
Copyright RTT News/dpa-AFX