LONDON (dpa-AFX) - ITV said it is acquiring a minority stake in carwow Ltd, valued at 2.5 million pounds in return for advertising inventory, with an option to invest a further 2.5 million pounds. carwow is Europe's leading online marketplace for buying new cars and helping consumers sell their old one. Headquartered in London, carwow is a leading marketplace for new cars across the UK, Germany and Spain.
ITV plc noted that the carwow deal follows four similar investments in 2021 via the programme.
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