WASHINGTON (dpa-AFX) - Alaska Air Group Inc. (ALK) said on Wednesday that it has launched a new collaboration with Lyft, a mobility service provider, to allow its Mileage Plan members to earn miles for their day-to-day Lyft rides including trips to and from the airport, trip across the town, and others.
Mileage Plan members can earn 1 mile for every $1 spent on all Lyft rides in the U.S. and Canada. In addition, during this holiday season they can earn 2 miles for every $1 spent on Lyft rides-anytime, everywhere; guests can redeem miles for flights.
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