WASHINGTON (dpa-AFX) - The Kraft Heinz Not Company LLC launched KRAFT NotMac&Cheese, a plant-based KRAFT Mac & Cheese in the United States. It is the third product to launch in a year from The Kraft Heinz Company (KHC) and TheNotCompany joint venture. KRAFT NotMac&Cheese will begin rolling out on shelves nationwide now through early 2024 in Original and White Cheddar flavors.
Lucho Lopez-May, CEO, The Kraft Heinz Not Company, said: 'NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to KRAFT - the beloved mac & cheese brand. We're offering the creamy and comforting experience KRAFT Mac & Cheese fans - without the dairy.'
The Kraft Heinz Not Company will continue its plans to scale into several more categories and begin international expansion in 2024.
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