BEIJING (dpa-AFX) - AliExpress, a subsidiary of Alibaba Group Holding Ltd (BABA), Wednesday announced that it has become the first e-commerce platform to officially sponsor UEFA EURO 2024, to be held from June 14 to July 14 in Germany.
The business-to-consumer e-commerce platform would offer discounts, time-limited prizes and deals to the customers as part of its plan to increase investment in Europe.
Currently, Alibaba's stock is dropping 0.08 percent, to $71.42 on the New York Stock Exchange.
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