Redefining live streams with interactive XR, Vizrt, Blinx via TikTok Live achieve world first for content creation platforms
BERGEN, Norway, April 4, 2025 /PRNewswire/ -- TikTok's gifting culture is evolving with the help of live production powerhouse Vizrt and Dubai-based digital storytelling hub blinx. In a disruptive breakthrough for live streaming, Vizrt and blinx bring extended reality graphics to TikTok Live in an industry first.
This innovative livestream, hosted by various media personalities and regional influencers, gives audiences more than just a passive viewing experience - it hands them the reins. When a user gifts a virtual "Galaxy," or any number of other virtual objects, the studio doesn't just acknowledge it; the entire environment transforms into a star-filled cosmos, with the sender's name dynamically displayed in 3D. It's not a tech showcase; it's a new standard for creator-audience interaction.
Unlocking Opportunities for Creators
Users send billions worth of gifts to creators every year, but the mechanics of monetization have stayed relatively static. This partnership offers a glimpse of what's possible when technology turns viewers into participants.
"This isn't about explaining how the tech works; it's about showing what it unlocks," says Chris Black, Chief Marketing Officer at Vizrt. "We're transforming live streams into fully interactive experiences, opening new doors for creator monetization without the hard sell."
Why This Matters
For creators, this means more than engagement metrics - it means deeper audience loyalty and higher revenue potential. By leveraging TikTok's Live API with Vizrt's XR capabilities, creators in the blinx studio can offer audiences a unique, immersive experience that stands out in an increasingly crowded streaming landscape.
This breakthrough challenges platforms to rethink audience engagement. As viewers crave more than passive watching, real-time XR turns them into co-creators - driving deeper interaction, loyalty, and monetization.
"We're innovating gamification and audience interaction in live streaming, pioneering a new way to engage," says Fadi Radi, Chief Creative Officer at blinx. "This project changes how people connect with live content, turning viewers into active participants who shape the visual narrative in real-time."
Experience it IRL at NAB 2025
If you missed the April 2nd livestream on blinx's TikTok channel (@blinxnow), you can catch a recreation at NAB 2025 in Las Vegas at Vizrt's booth (W3031) from April 5th to 9th. It will also be streamed daily to Vizrt's TikTok @vizrtofficial.
This proof of concept isn't just about showing off technology - it's about demonstrating how interactive content can redefine audience participation and drive new opportunities for creators everywhere.
About Vizrt
Vizrt is the leader in real-time graphics and live production solutions for content creators. With a 25-year history of inventing new simplified workflows for storytelling whether it is in the news, sports, broadcast, education, entertainment, live events, digital media, advertising, or anywhere else video lives, Vizrt has helped define and reshape the way video is created and shared with the world.
Dedicated to delivering ground-breaking solutions for customers across graphics, cloud, remote and live production, live streaming, sports productions, virtual reality and virtual studios, and infrastructure - Vizrt enables more stories, better told.
In a world where attention spans are short, grabbing and holding onto audiences for entertainment, education or information requires craft, design, and vision. Vizrt's team of 24/7 on-call experts and market-leading creative solutions, offers everything storytellers need to dazzle audiences, simply, effectively, and beautifully.
Billions of people watch stories or video powered by Vizrt everyday including from media companies such as Al Arabiya, Al Jazeera, BBC, CNN, CBS, ESPN, FOX, NBC, NHL, NFL, NRK, Sky Group, The Supreme Court of the United Kingdom, New York Giants, Nickelodeon, CBS Radio, ESPN Radio, MTV, USA TODAY, U.S. Department of Homeland Security (DHS), NASA, PWC, and more than 80% of the U.S. Fortune 100. Vizrt is a global company with 700 employees in over 40 countries and is privately owned by Nordic Capital.
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