Beiersdorf Stock: Q1 Growth Despite Luxury Segment Struggles

Beiersdorf shares climbed over 2% in Frankfurt trading following better-than-expected first quarter 2025 results. The consumer goods giant reported organic sales growth of 3.6%, reaching €2.69 billion, slightly exceeding analyst expectations of €2.65 billion. This solid performance was largely driven by the adhesive division Tesa, which posted an impressive 10.7% organic growth-far surpassing market forecasts of 3.3%. The dermatology brands, including Eucerin and Aquaphor, also performed strongly with an 11.4% increase, fueled by demand from emerging markets and North America. Meanwhile, the core Nivea brand achieved a moderate 2.5% growth, outperforming analyst predictions of 1.5%.

Regional Performance and Outlook

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The positive results were somewhat dampened by the luxury segment, where La Prairie sales plummeted 17.5% due to challenging market conditions in China. From a regional perspective, the Americas showed weakness with a slight 0.1% decline, while Europe grew by 1.8% and the Africa/Asia/Australia region surged by 9%. Despite these mixed results and increasing global uncertainties, Beiersdorf management maintains its full-year 2025 guidance, projecting organic sales growth between 4-6% and a slight improvement in adjusted EBIT margin compared to the previous year.