- Expanding U.S. sports presence as brand aligns with Las Vegas franchises
Burlington, Ontario--(Newsfile Corp. - April 17, 2025) - Promino Nutritional Sciences Inc. (CSE: MUSL) (OTC Pink: MUSLF) (FSE: 93X) (the "Company" or "Promino"), a Canadian leader in muscle health and functional performance beverages, is pleased to announce that its flagship product Promino - NSF Certified for Sport® has been named the Official Protein Drink of the Vegas Knight Hawks, a professional Indoor Football League team based in Las Vegas, Nevada.
This partnership, executed on April 15, 2025, represents a significant milestone in Promino's U.S. expansion strategy and strengthens its position in one of America's fastest-growing sports markets. The Vegas Knight Hawks join a growing roster of Promino-affiliated teams and athletes in the Las Vegas market, including Team Promino athlete José Bautista's Las Vegas Lights FC and Vegas Golden Knights superstar Jack Eichel, who officially joined Team Promino in 2024.
"Las Vegas is more than just a sports town - it's where culture, performance, and visibility collide," said Vito Sanzone, CEO of Promino. "Our partnerships here are foundational to Promino's functional beverage strategy in the U.S. The energy of this city, and the caliber of its athletes and fans, align perfectly with our mission to redefine recovery and performance nutrition. Las Vegas is a proving ground, and we intend to win here."
"We're excited to welcome Promino as the Official Protein Drink of the Vegas Knight Hawks," said Gabe Mirabelli, Chief Business Officer of FEG Minor League Sports Properties. "Their focus on innovation and performance nutrition is a natural fit for our team, and we look forward to building this partnership on and off the field."
Promino is a clinically validated muscle activator designed to enhance muscle recovery, strength, and function without the use of traditional dairy-based proteins. The brand will be featured in-arena, across digital campaigns, and within team training environments.
About The Vegas Knight Hawks
The Vegas Knight Hawks are an Indoor Football League franchise operated by the Foley Entertainment Group. The Knight Hawks play their home games at Lee's Family Forum in Henderson, NV. For the latest news and information on the Knight Hawks visit KnightHawksFootball.com. Fans can follow the team on Facebook, Twitter and Instagram.
About Promino
Promino is an innovative and research driven Canadian nutraceutical company specializing in the development of patented and science-based products for the global consumer packaged goods market, with a portfolio focused specifically on muscle health. Promino's lead product, Rejuvenate Muscle Activator, is a patented proprietary formulation that is clinically proven to assist in the building, rebuilding, restoration and rejuvenation of natural muscle mass. Promino also offers Promino, an elite performance supplement for both professional and amateur athletes to accelerate muscle recovery, build strength and accelerate recovery from injury. Promino was founded in 2015 and is located in Burlington, Ontario.
For more information about Rejuvenate Muscle Activator and where to purchase, visit www.rejuvenatemuscle.com.
Promino - NSF Certified for Sport® brand ambassadors include NHL Stanley Cup Champion Jack Eichel of the Vegas Golden Knights and MLB Legend and Toronto Blue Jays 6x All-Star José Bautista.
To learn more about Promino, visit www.drinkpromino.com.
Forward-Looking Statements
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. All statements that address activities, events, or developments that the Company expects or anticipates will, or may, occur in the future, are forward-looking statements, including statements regarding the Company's business prospects, potential growth in the functional beverage market, future trends, plans and strategies. In some cases, forward looking statements are preceded by, followed by, or include words such as "may", "will," "would", "could", "should", "believes", "estimates", "projects", "potential", "expects", "plans", "anticipates", "continues", or the negative of those words or other similar or comparable words. In preparing the forward-looking statements in this news release, the Company has applied several material assumptions, including, but not limited to, that protein supplement market growth will continue as anticipated by the Company, and that general business and economic conditions will not change in a materially adverse manner. These forward-looking statements are based on reasonable assumptions and estimates of management of the Company at the time such statements were made. Actual future results may differ materially as forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance or achievements expressed or implied by such forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. The Company assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors.
No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.
For further information about Promino:
Vito Sanzone, CEO, vsanzone@drinkpromino.com, 289-348-1970 ext. 222
Marc Charbin, Investor Relations, marc.charbin@loderockadvisors.com, 416-467-5229
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/248836
SOURCE: Promino Nutritional Sciences, Inc.
