New agreement will see Kambi initially power the operator's online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc ("Kambi"), the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi's position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap's Betpro and Starplay brands will integrate Kambi's high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi's powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi's technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi's sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: "This partnership marks an important next step in Kambi's Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region."
Oscar Henao, CEO of RedCap, added: "We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi's support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy."
For further information, please contact:
Mattias Frithiof
SVP Investor Relations & Sustainability
Mattias.Frithiof@kambi.com
Mobile: +46 73-599 45 77
For media enquiries, please contact:
pressoffice@kambi.com
Andy Roocroft
Head of PR & Communications
andy.roocroft@kambi.com
About Kambi
Kambi Group is the home of premium sports betting services for licensed B2C gaming operators. Kambi's portfolio of market-leading products include Turnkey Sportsbook, Odds Feed+, Managed Trading, Bet Builder, Esports, Front End and Sportsbook Platform. Kambi Group also operates esports data and odds supplier Abios, front end technology experts Shape Games and cutting-edge AI trading division Tzeract. Kambi Group's partners include ATG, Bally's Corporation, Corredor Empresarial, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive and Svenska Spel. Kambi Group employs more than 1,000 staff across offices in Malta (headquarters), Australia, Denmark, Philippines, Romania, Sweden, the UK and the United States.
Kambi utilises a best of breed security approach and is ISO 27001 and eCOGRA certified. Kambi Group plc is listed on Nasdaq First North Growth Market under the symbol "KAMBI".
The Company's Certified Advisor is Redeye AB.
About RedCap
RedCap is more than just a software provider - we are your strategic partner in the online betting industry. Our comprehensive offering includes sportsbook, casino, live casino, virtual sports, and bingo, delivering not only cutting-edge technology but also the expertise and support your operation needs to thrive in local and regional markets.
At RedCap, we don't just build software - we craft solutions that drive your business forward. We combine robust technology with hands-on consulting, training, and operational guidance to ensure every part of your platform aligns with your business goals.
With an experienced team and an agile methodology, we focus on understanding your vision and transforming it into innovative, scalable, and impactful tools. We believe in close, transparent, and collaborative relationships - because when you grow, we grow too.
RedCap: technology, expertise, and commitment to take your operation to the next level.
