NEW YORK, NY / ACCESS Newswire / August 12, 2025 / In July 2025, the Plastic Pollution Coalition filed a complaint challenging recyclability claims made about certain types of multilayer plastic packaging. Their argument? That while these materials are often marketed as "recyclable," they rarely make it through real-world recovery systems.
Whether you agree with the case specifics or not, the core message is hard to ignore: consumers are losing patience with sustainability claims that don't match reality. When packaging says one thing and the system delivers another, it erodes trust-not just in brands, but in the entire concept of environmental responsibility.
That frustration is justified. But it shouldn't be the end of the conversation-it should be the start of a more productive one. Because this moment isn't about tearing down the work that's been done; it's about building on it. Past programs, even when flawed, were born out of genuine intent. They raised awareness, drove early innovation, and set the stage for the progress we can make now.
The challenge today is proving the claims those programs set in motion. And that's where SMX (Security Matters) (NASDAQ:SMX) technology excels-providing the tools to turn ambition into verifiable truth, and through its Plastic Cycle Token (PCT), transforming verified circularity into a marketable asset.
A Platform That Doesn't Guess-It Knows…
SMX wasn't built to defend legacy recycling practices. It was created to evolve beyond them-embedding molecular-level intelligence directly into materials so their history travels from creation to recovery in a continuous, verifiable loop of circularity.
With SMX, plastics don't need printed labels to tell their story. They carry their own record of origin, composition, and movement. From the moment a product is made to the point it's reused, recycled, or recovered, the data travels with the material. Invisibly. Permanently.
That means when a company says a package is "recycled" or "recyclable," the claim isn't based on estimates-it's backed by substance and traceable through every step of the value chain. For consumers, that's confidence. For regulators, it's enforceability. For brands, it's protection from backlash when good intentions collide with outdated systems. And for manufacturers, it's a new kind of opportunity-monetizing compliance through the PCT.
The Packaging Has Changed; Now the Standards Must Too…
What the Plastic Pollution Coalition highlighted is something we all have to confront: too many materials are marketed as circular when they're anything but. Yet the materials themselves-and the thinking behind them-are evolving.
We're seeing smarter formats. Cleaner polymer blends. Refillable and reuse-friendly systems. And with mounting pressure from regulators, investors, and the public, brands are investing in meaningful innovation. These are steps worth recognizing.
But what's been missing- until now -is a way to verify it all. To close the gap between what's possible and what's provable.
That's where SMX becomes essential. Not as a workaround, and certainly not as a greenwashing tool-but as a truth engine. A system that holds every link in the chain accountable and rewards those who are truly building a circular economy.
This isn't about producing more plastic. It's about producing fewer excuses-and with the PCT in play, it's also about creating measurable economic value for doing things right.
Aligned in Mission, Enhanced by Technology…
The recent complaint from the Plastic Pollution Coalition wasn't an isolated critique. It was part of a broader call for change-one we support and are uniquely equipped to advance.
Like them, we believe reduction, reuse, and refill must be the cornerstones of tomorrow's packaging ecosystem. But ambition alone can't close the loop. We need tools that make claims measurable, performance transparent, and compliance effortless to prove.
That's what SMX provides-a platform that shields consumers from empty promises, a system that gives brands the confidence to stand behind their words, and a technology that turns every material into a source of verified truth. Because trust isn't built through slogans-it's earned through transparency.
And as trust becomes the new currency in sustainability, SMX is helping restore it-one product, one package, and one data point at a time. For manufacturers ready to lead, the PCT makes that trust tradable-turning integrity into competitive advantage and financial gain. The world gains the benefit of truth in labeling and less waste headed to landfills. That, in short, is the ultimate win-win proposition.
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.
EMAIL: info@securitymattersltd.com
SOURCE: SMX (Security Matters)
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/business-and-professional-services/three-pillars-of-smxs-material-efficiency-technology-trace-it-pr-1059327
