NEW YORK CITY (dpa-AFX) - American Express unveiled Amex Ads, a digital advertising platform designed to help brands connect with American Express' U.S. Consumer Card Members. Amex Ads enables brands to connect with American Express Card Members in the U.S. through a suite of digital media ad formats, backed by sophisticated measurement tools and insights generated by American Express' first-party data.
Alexander Drummond, Executive Vice President and General Manager, Membership Portfolio Services at American Express, said: 'With Amex Ads, brands can reach Card Members with relevant content at exactly the right time, while maintaining the privacy, security and trust our Card Members expect.'
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