WASHINGTON (dpa-AFX) - Pizza Hut, a division of Yum! Brands, Inc. (YUM), Wednesday announced a collaboration with legendary quarterback, Tom Brady, to kick off a new 'Pizza Before the Hut' campaign.
Starting today, Pizza Hut is introducing its new limited time deal on the 16' Big New Yorker pizza for $10 at participating locations nationwide for the biggest games of the year.
'When you launch the Big New Yorker for just $10, you've got to go big with everything around it: from partnering with the biggest name in football and the QB who has shouted 'hut' more than anyone, to a big challenge worthy of the moment with a big pizza party,' said Melissa Friebe, Chief Marketing Officer at Pizza Hut.
In the pre-market hours, YUM is trading at $149.23, down 1.40 percent on the New York Stock Exchange.
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