DEARBORN (dpa-AFX) - Ford Motor Company (F), Thursday announced that the total sales for the first quarter declined 8.8 percent, while delivering a higher first quarter retail share amid a shifting industry landscape.
Ford noted that demand for F-Series truck, and large SUVs like Bronco, Explorer and Expedition climbed during the period.
'The first quarter showed our team worked hard to maintain retail share and navigate a changing industry, while underlying demand remains strong for F-Series, SUVs and the Ford Pro business,' said Andrew Frick, president, Ford Blue and Model e.
'We're focusing on our high-demand segment strengths while continuing to meet the needs of our customers with affordable and premium vehicle choices.'
Currently, F is trading at $11.48, down 1.67 percent on the New York Stock Exchange.
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