La Plaine Saint Denis, France, December 22, 2025, 8:30 a.m. CET - Showroomprivé, a European group specializing in event-driven sales, announces the closing of the sale of its 52.75% stake in Symmetric SAS, the company that owns The Bradery brand, to its two founders, Timothée Linyer and Édouard Caraco.
This completion follows the letter of intent announced on October 15, 2025, and the signing of the final contractual documentation announced on December 4, 2025, after all conditions precedent have been met, in particular confirmation of financing by the buyers.
Reminder of the main financial terms of the transaction
In accordance with the announced terms, Showroomprivé received a cash payment of €19 million. The transaction also includes the establishment of a €3 million vendor loan, repayable in three equal annual installments in 2027, 2028, and 2029, as well as a €1 million interim dividend already received.
This transaction reflects the significant value created by Showroomprivé since it acquired a stake in The Bradery in 2022.
Terms of the earn-out
Showroomprivé will also benefit from earn-outs conditional upon The Bradery achieving certain performance targets, in accordance with the principles set out in the initial letter of intent and included in the contractual documentation:
- Earn-outs calculated on the basis of EBITDA achieved in fiscal years 2027 / 2028 / 2029,
- And payable at the end of 2028, 2029, and 2030, respectively.
These mechanisms are designed to enable Showroomprivé to remain associated with The Bradery's continued value creation in the coming financial years.
Support arrangements
In parallel with this sale, a support agreement has been signed that provides for assistance from The Bradery's founders to support SRP Group in key areas, such as technological transition and digital marketing, until the end of 2028.
This transaction successfully concludes the strategic merger between Showroomprivé and The Bradery, in a spirit of partnership, while enabling Showroomprivé to significantly strengthen its financial structure and continue to execute its strategy focused on profitability and capital allocation optimization.
ABOUT showroomprive
Showroomprivé is an innovative European player in the online private sales industry, specializing in fashion. Showroomprivé offers a daily selection of more than 3,000 brand partners via its mobile apps or website in France and six other countries. Since its launch in 2006, the Company has enjoyed quick growth.
Listed on the Euronext Paris market (code: SRP), Showroomprivé achieved a gross business volume including tax of nearly €1 billion in 2024, and net sales of €650 million. The Group is led by founder David Dayan and employs more than 1,100 people.
For more information: http://showroomprivegroup.com
ContactS
| Showroomprivé | NewCap |
| Benoît Jacheet, Group CFO investor.relations@showroomprive.net | Financial communication Thomas Grojean, Louis-Victor Delouvrier |
| Anthony Alfont Relations.presse@showroomprive.net | Media relations Gaelle Fromaigeat, Nicolas Merigeau showroomprive@newcap.eu |
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https://www.actusnews.com/documents_communiques/ACTUS-0-95676-pr-showroomprive-closing-the-bradery_en.pdf
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