The number of customers at Avanza has during 2025 increased by 171,000, amounting to 10,300 net new customers in December. This resulted in 2,242,700 customers at the end of the month. Net inflow in December was SEK 670 m, amounting to SEK 54,000 m during 2025.
"We are now leaving an eventful 2025 behind us. The Swedish economy proved to be more sluggish than I had hoped, and the stock market climate has been tough with rapid and unpredictable shifts. I am therefore extra proud of Avanza and my colleagues who work every day to support our customers in long-term thinking and risk diversification. It is fantastic that we have welcomed over 171,000 new customers this year and have net inflows of SEK 54 billion - despite the fact that our ongoing termination of external savings accounts is creating a drag on flows during the latter part of the year. I am now entering 2026 feeling optimistic that the Swedish economy is finally gaining momentum. I wish you all a Happy New Year!" says Gustaf Unger, CEO of Avanza.
| Dec-25 | Nov-25 | Change year % | |||
| No. Customers | 2,242,700 | 2,232,400 | 0 | 2,071,700 | 8 |
| Net inflow, SEKm | 670 | 590 | 14 | 9,980 | -93 |
| Savings capital, SEKm | 1,079,200 | 1,070,000 | 1 | 955,000 | 13 |
| of which deposits | 117,300 | 118,200 | -1 | 110,000 | 7 |
| of which Savings account | 55,400 | 51,200 | 8 | 32,500 | 70 |
| of which external deposits | 16,200 | 19,800 | -18 | 42,700 | -62 |
| Internally financed lending, SEKm | 27,500 | 27,000 | 2 | 23,900 | 15 |
| of which margin lending | 11,700 | 11,600 | 1 | 10,700 | 9 |
| of which mortgages | 15,800 | 15,400 | 3 | 13,300 | 19 |
| External mortgages, SEKm | 21,600 | 21,500 | 0 | 21,200 | 2 |
| No. of brokerage-generating securities per trading day, SEKm** | 4,190 | 4,950 | -15 | 4,590 | -9 |
| of which foreign trades, SEKm | 1,210 | 1,420 | -15 | 1,510 | -20 |
* Figures for the current month are preliminary.
Gustaf Unger, CEO Avanza
gustaf.unger@avanza.se
Karolina Johansson, Head of Investor Relations
IR@avanza.se
Avanza is a digital platform for savings and investments, founded in 1999. The Parent Company, Avanza Bank Holding AB (publ), is listed on the Stockholm Stock Exchange. Avanza's customer promise is that you as a customer will have more left in your own pockets than with any other bank or pension company. Services include saving in shares, funds, savings accounts, mortgages, and a strong pension offering. Avanza has over 2.2 million customers with more than SEK 1,000 billion in total savings capital. This is equivalent to 8.0 per cent of the Swedish savings market. Avanza is largest in terms of number of transactions among Swedish banks on the Stockholm Stock Exchange. During the last 16 years Avanza has won SKI's (Swedish Quality Index) award, "Year's Most Satisfied Savings Customers". For more information visit: avanza.se/ir
