Sara Jacobson has been appointed IT Director and Chief Information Officer (CIO) of New Wave Group. She joins from Hultafors Group, where she has been Director Digital Transformation and a member of the Executive Management Team (Fristads AB) since 2020, and most recently Director IT Transformation and a member of the IT Leadership Team (Hultafors Group AB). Prior to that, she held the position Head of IT at Bergman & Beving Operations AB.
Sara will be a member of New Wave Group's Group Management Team and will take up her position on May 4, 2026.
For further information, please contact:
Torsten Jansson, CEO and Group CEO, +46 31 712 89 01, torsten.jansson@nwg.se
Göran Härstedt, 1st Senior Vice President, +46 703 62 56 11, goran.harstedt@nwg.se
About Us
New Wave Group is a growth company group that designs, acquires and develops brands and products in the corporate, sports & leisure and gifts & home furnishings sectors.
In 2025, the group had a revenue of SEK 10 billion, and the parent company's Class B share is listed on Nasdaq Stockholm Large Cap. The group's headquarters are located in Gothenburg, Sweden. www.nwg.se
