Negative net sales growth driven by limited availability of the right inventory items. Strong cash flow driven by the sell-through of older inventory and discontinued assortments to support the company's strategic transformation.
Fourth Quarter
- Net sales decreased by -9.9% to SEK 697.2 million (773.4)
- Gross profit decreased by -1.1% to SEK 301.3 million (304.5) and the gross margin increased to 43.2% (39.4%)
- Adjusted EBITA amounted to SEK 37.8 million (33.3) and the adjusted EBITA margin was 5.4% (4.3%)
Full Year
- Net sales decreased by -7.9% to SEK 2,379.1 million (2,583.6)
- Gross profit decreased by -3.8% to SEK 1,006.9 million (1,046.9), adjusted for an extraordinary inventory write-down during the third quarter of 2025, corresponding to a gross margin of 42.3% (40.5%). Reported gross profit decreased by -10.9% to SEK 932.7 million (1,046.9), corresponding to a gross margin of 39.2% (40.5%)
- Adjusted EBITA amounted to SEK 43.0 million (49.1) and the adjusted EBITA margin was 1.8% (1.9%)
Commentary on Performance
"During the autumn, we have carried out an extensive review of our assortment and clearly defined what we should - and should not - focus on going forward. This has been an important step towards creating long-term profitability, even though it has had a short-term negative impact on sales as our inventory was not sufficiently attractive during the quarter. At the same time, we have released capital through the sell-through of older and discontinued products, giving us strong conditions to enter the next phase of the transformation. The measures implemented during the quarter have resulted in strong cash flow and an unusually low inventory level at the end of the period. We now continue our journey towards strengthening the company's long-term profitability in line with our strategic objectives." - Sandra Gadd, CEO of Kjell & Company
Note: The figures are preliminary and adjustments may be made until the year-end report is published on 9 February 2026 at 07:00 CET. The publication date of the year-end report has been brought forward from 12 February 2026.
Contacts Kjell Group
Sandra Gadd, CEO +46 (0) 10 680 25 35, sandra.gadd@kjell.com
Fredrick Sjöholm, CFO +46 (0) 10 680 25 65, fredrick.sjoholm@kjell.com
This information is information that Kjell Group AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2026-01-19 17:50 CET.
Certified adviser
FNCA Sweden AB is the company's certified adviser.
About Us
Kjell Group offers one of the most comprehensive assortment of electronic accessories on the market. The company operates online in Sweden, Norway, and Denmark, as well as through 146 service points, including 115 in Sweden and 31 in Norway. Headquartered in Malmö, the company generated SEK 2.6 billion in revenue in 2024.
With Kjell & Company's customer club, which boasts over 3 million members, and its Danish subsidiary AV-Cables, the Group has a unique understanding of people's technology needs. Approximately 1,350 employees work every day to improve lives through technology.
Learn more at kjell.com or kjellgroup.com
Follow us on LinkedIn, Facebook, Instagram
