Eniro Group AB (publ) has entered into an agreement to acquire 100 percent of the shares in Mainostoimisto SST Oy, a well established Finnish digital marketing agency with a strong position in the public sector and the pharmaceutical industry. The acquisition is carried out based on an Enterprise Value of EUR 2 million and represents a strategic step in Eniro's Nordic growth journey, strengthening the Group's offering within specialised and performance driven digital marketing.
SST has more than 30 years of history of profitable growth and holds a particularly strong position within public procurement, government communication and regulated industries. The company combines creative production with data driven digital marketing, with specialist expertise in content, campaign execution, media buying and digital platforms. Its customer base primarily consists of public sector organisations and large institutions with high demands on quality, regulatory compliance and measurable results. SST's turnover in 2025 amounted to close to 3 million euro with an EBITDA of more than 500 thousand euro.
Through the acquisition, Eniro further strengthens its presence in Finland while simultaneously creating new opportunities to expand SST's offering into Sweden and the wider Nordic region, where demand for structured and professional communication within the public sector is expected to grow.
The acquisition complements Eniro's previous Nordic acquisitions, including Medialuotsi and Qwamplify, and represents another step in building a broad yet specialised Nordic platform for digital marketing and customer relationships.
"We continue Eniro's Nordic growth journey in the Nordic market by adding well managed and profitable companies with clear specialist expertise. With SST, we gain a very strong position within the public sector and an agency with deep experience in complex assignments where quality, structure and long term perspective are critical. At the same time, we see good opportunities to bring this offering to Sweden and create additional growth," says Hosni Teque-Omeirat, CEO of Eniro Group.
SST will continue to operate under its own brand with its current management team and organisation, while being gradually integrated into the Eniro Group. The acquisition is expected to have a positive impact on Eniro's earnings during the first year.
Closing is planned for 4 February 2026.
About SST
Mainostoimisto SST Oy is a Finnish digital marketing and communications agency with more than 30 years of history and a strong profitability profile. The company holds a clear specialist position within the public sector and regulated industries, with extensive experience working with government authorities and large organisations.
SST offers services within strategic communication, digital marketing, content production and media buying. The business is characterised by high quality delivery, structured ways of working and long term customer relationships. The company employs approximately 30 people and is based in Finland.
For more information, please contact:
Hosni Teque-Omeirat, president and CEO Eniro Group AB (publ)
Tel: +46 (0)70-225 18 77
E-post: hosni.teque-omeirat@eniro.com
Eniro exists for companies that want to achieve success and growth in their market. Today, Eniro optimizes the opportunity for companies to create local presence, searchability and marketing digitally. This makes Eniro an important partner for small and medium-sized companies. The company's clear goal is to give SMEs the same conditions and resources that large companies have access to. Eniro offers a platform that optimizes local marketing through intelligence, automation and streamlining of communication. In the digital landscape, Eniro partners with the largest media groups in the world.
Eniro Group AB (publ) is listed on Nasdaq Stockholm (ENRO) and operates in Sweden, Denmark, Finland and Norway. In 2024, the Eniro Group had sales of SEK 951 million and approximately 900 employees with headquarters in Stockholm. The group also includes Dynava, which offers customer service and answering services for major companies in the Nordic region, as well as directory assistance services.
